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  1. Abandoned Cart Emails: 4 Sequence Ideas to Recover Lost Sales

    Abandoned cart
    Learn how to recover lost sales and re-engage customers with effective abandoned cart email sequences. Discover four powerful sequence ideas and boost your revenue.
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  2. Paid Search vs Paid Social: Which Strategy is Right for My Company's Advertising?

    Paid search vs paid social
    Discover the best advertising strategy for your company: Paid Search vs Paid Social. Explore key factors like audience targeting, ad format, cost, and more to make an informed decision.
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  3. 7 Mobile SEO Best Practices for a Mobile-First World

    Mobile SEO
    Discover essential mobile SEO best practices to thrive in a mobile-first world. From responsive design to local search optimization, learn how to enhance your site's visibility and rankings on mobile devices.
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  4. The Beginner's Guide to Setting Up Your First PPC Campaign

    Beginners guide to setting up your first ppc campaign
    Embark on your PPC journey with confidence! Learn the essentials of setting up your first PPC campaign step-by-step. From defining goals and conducting keyword research to crafting compelling ad copy and optimizing performance, this beginner's guide has you covered.
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  5. 6 Benefits to Hiring Trained Digital Marketing Specialists Over Agencies

    marketing specialists vs agencies
    Discover the advantages of hiring trained digital marketing specialists over agencies, including deeper brand understanding, enhanced accountability, and cost-efficiency. Learn why cultivating in-house expertise can drive business success in the digital age.
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  6. Which Customer Data is Worth Tracking? 6 KPIs to Consider

    Customer dat a
    Learn the importance of tracking customer data with these 6 key performance indicators (KPIs) including Customer Lifetime Value, Customer Acquisition Cost, Churn Rate, Satisfaction Score, Net Promoter Score, and Engagement Metrics.
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  7. 7 Skills You'll Need for a Career in Email Marketing

    Email marketing
    Unlock the secrets to a successful career in email marketing with these seven essential skills. From copywriting mastery to data analysis and design proficiency, learn how to excel in this dynamic field.
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  8. SEO vs Paid Search: Which Skill is Better for My Career?

    SEO vs Paid Search
    Explore the dynamic world of digital marketing and discover whether SEO or Paid Search is the right career path for you. Learn about the advantages and challenges of each discipline.
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  9. How Do I Get Started in SEO? | WorkForce Institute

    SEO
    Unlock the secrets of SEO with our comprehensive guide! Learn essential tips for beginners, including keyword research, on-page optimization, content creation, backlink building, performance monitoring, and staying updated with industry trends.
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